Worldwide Eyewear Market - Contact Lenses & Sunglasses Latest Trends

In the global contact lenses market, North America is the biggest market for contact lenses but it is also the slowest growing rate. North America is followed by Europe and Asia Pacific. Asia Pacific region is growing most quickly. Chief eyewear players are targeting up-and-coming markets such as India and China.

Increasing the demand for varifocals contact lenses (compared to bifocals), although varifocals contact lenses are four times as costly as single vision contact lenses. The evolution to disposable contact lenses and demand of specialty contact lenses is also driving market development. Another key trend is that individuals over the age of 50 to 55 are bigger consumers of photo chromatic contact lenses compared to younger consumers.

The global sunglass market is generally sectored by price and function and the two major price sectors are premium and value. The premium sector is growing quickly as compared to the value sector.

The overall contact lenses global market is quite fragmented comprising of eye care practitioners, mass merchandisers and direct marketers, with eye care practitioners having the major share of the retail market. Direct marketers of contact lenses generally perform sales via the online.

The statement analyzes the eyewear market in United States, United Kingdom and Germany, besides providing an overall analysis of the global market. The statement provided in-depth analysis of contact lenses and eyeglasses segments of the global eyewear market.

How to Clean Contact Lenses - Contact Lenses Videos

How to Wear Contact Lenses - Contact Lenses Wearing Tips

Tips to Wearing Contact Lenses

An important part to healthy contact lenses wear is a regular eye examination. Technology Advances in contact lenses have now almost reduced problems previously associated with content lenses. Though, it is still very important you follow the procedure given to you by your eye doctor when wearing and caring for your contact lenses, some simple do's and don'ts:

Contact Lenses - Do

• Constantly follow the wearing schedule recommended by your Optician
• Wash and clean your hands before handling your contact lenses
• Always apply fresh solution for contact lenses cleaning.
• Replace without delay faulty, damaged or dried out contact lenses
• Replace your contact lenses case at least every 3 months
• Handle daily disposable contact lenses as little as possible
• Rub and rinse monthly disposable contact lenses before insertion
• Remember to attend for contact lenses check ups as advised by your Contact Lenses Optician

Contact Lenses - Don't

• Sleep in your contact lenses unless advised by your contact lenses Optician
• Re-use solutions for cleaning contact lenses
• Ever use tap water on your contact lenses
• Wear your contact lenses whilst swimming
• Ignore eye irritation Please always contact your contact lenses Optician if: Your eyes become red and/or irritable
• You have reduced vision in one or both of your eyes
• You have any query at all regarding your lenses

SOFT CONTACT LENSES AND EYE INFECTIONS

Nowadays, Eye glasses have taken a backseat and eye lenses are the latest thing in fashion. Lenses are available in a wide range of designs and colors that not only corrects the defect in the eye, but grooms an individual’s personality as well. But if proper care is not taken, these lenses can lead to severe sight problems as well.

One of these diseases is microbial keratitis. Cornea, the outermost portion of the eye is a very sensitive area. There is a high probability that this cornea may get infected by viruses, bacteria and fungi in case proper care of these soft lenses is not taken.

Hence as the old adage goes “prevention is better than cure”, so in order to avoid any kind of problem, steps must be taken in advance. This can be done once we are familiar with the symptoms of the disease.

The disease may get initiated with a small pain in the eye, which may further transform into itching, redness, blurred vision, burning, excessive tearing white patch on the cornea and discharge may also mark the beginning of keratitis.

So if you encounter any of these indications, medical consultation should be taken immediately. Besides one should try and remain way from the factors that root it. Some simple things that must be taken care of to avoid it are mainly related to one’s hygiene. The American Academy of Ophthalmology and the Centers for Disease Control and Prevention have recommended some measure as follows:

• One must always read carefully the instructions given on the cover of the lenses and obey them strictly.
• Wash your hands with soap and water before putting and removing your lenses.
• Change your lenses at regular intervals of time – approximately 3 months.
• Before undertaking any kind of water activities, one must remove the lenses to avoid any kind of germ penetration. Moreover do not put the lenses in any other container but the original one.
• Do not wash your lenses with tap water, they may get infected. Rather use sterile contact lens solution.

These simple steps must be kept in mind and followed so as to prevent oneself from damaging the eyes and using lenses for a longer tenure.

Decrease in Wearing Comfort of Monthly Replacement Contact Lenses

A research was carried out among the lens wearers in France. It was concluded that lens wearers’ complaint of discomfort in wearing as the month progressed. When asked about in which weeks of the month they experience this problem, all of them unanimously agreed that the problem started in the third or fourth month of using the lenses. The prime trouble is the dryness – that is the cause of discomfort. Moreover it has been found that the problem is the same irrespective of the kind of lenses being used – i.e. whether hydro gel or silicone hydrogel.The only slight difference that could be pointed out is the fact that silicone hydro gel wearers encountered these symptoms earlier as compared to the hydro gel wearers.

But when the whole issue was analyzed at close quarters the sole reason that came out for this complaint was that the users exceed the recommended wear and replacement schedule of a lens according to DR Hickson-Curran. Moreover many youngsters change their lenses frequently – may be twice a week or within 15 days or may be an year that is not advisable by the doctors. Apart from causing irritation it may also lead to severe eye infections and greater risks. To help the users deal with these issues, VISTAKON® offers a complimentary online reminder service called ACUMINDER™.It helps you set reminders for all the things you need to take care of if you are using eye lenses as in the time you need to replace them, the time you need to clean them or when you need to get your eyesight rechecked. Besides, social networking websites like face book has also started special services on which one can set reminders. So if one wants to use the lenses for a better and longer period of time thus using it efficiently, one must be regularly follow the guidance of the experts.

OVERNIGHT LENSES TO CORRECT MYOPIA

Introduction to OVERNIGHT LENSES TO CORRECT MYOPIA:

•Myopia or short-sightedness is a condition where the power of the eye is more than that required to focus an image clearly on the retina.
•In this case, the image is formed in front of the retina.
•Because of this, objects at a distance appear blurred.

Myopia or short-sightedness may occur due to any of the following causes:

•Increased length of the eyeball.
•Increased refractive index of the lenses.
•Greater curvature of the corneal or lenses surface.

Till now, Myopia could be Corrected by:

•Spectacles
•Contact lenses (day wear or extended wear)

Now, there are Contact Lenses Available that:

•Can be worn overnight while sleeping.
•Eliminate the need for glasses or contact lenses during the day.
•Mould the corneal surface to a flatter curvature, thus reducing power of the eye.
•Promise to correct myopia temporarily during sleeping hours
•Need to be used every night

Contact Lenses Properties:

•Overnight contact lenses are hard lenses made of gas-permeable plastic.
•For years, this material has been used in conventional hard contact lenses for day wear.
•Overnight contact lenses work on the principle of “orthokeratology” which involves reshaping of the cornea.
•The Chinese are said to have practiced this form of treatment by sleeping with small weights on their eyes.

Contact Lenses Effects:

•Hard lenses apply gentle pressure on the cornea and reduce the curvature.
•Hard contact lenses also temporarily compress the eyeball thereby reducing its length.
•The effects may last for several days.
•When contact lenses wear is discontinued, the eye gradually returns to its previous shape.
•These contact lenses are not suitable for long-sightedness or Hypermetropia.
•Overnight contact lenses are custom made depending on the curvature and measurements of the eye for even pressure and accurate correction.
•These measurements are determined by a procedure known as topographic mapping.
•The patient’s prescription power is also incorporated in the contact lenses.
•Studies have shown that these contact lenses can correct upto 70% of the refractive error in the first night and 100% in a week
•These contact lenses yield best results in refractive errors of -5.00 or less.
•In future these contact lenses may help in completely treating myopia in growing children.

Bausch and Lomb Tap the Youth for Business.

Bausch and Lomb Tap the Youth for Business.

In an attempt to up market sales of contact lenses, Bausch and Lomb, the leading brand in contact lenses, has adopted new market strategies targeted at the youth.

The purpose behind the new promotion methodology was:

• Contact lenses were increasingly perceived as a functional product.
• The Bausch and Lomb company attempts to highlight the cosmetic and fashionable aspect of it.
• The youth are not attracted to contact lenses like they are to apparel, accessories and gadgets.
• Celebrities endorsing spectacle brand has popularized the use of glasses and reduced contact lenses sales.
• There has been drastic improvement in the quality and variety of contact lenses in the past years.
• Most young people regard contact lens wear as a tedious and difficult practice.
• Though contact lenses are now quite economical, most people are apprehensive about the cost.
• There is a wide spread lack of awareness among potential contact lenses users.

Bausch and Lomb Company (Contact Lenses) - Strategy:

• The new Bausch and Lomb ad campaign targets the youth using emotional ploys instead of harping on the benefits and functionality of the contact lenses products.
• The campaign focuses on using eyes as a medium to convey emotions.
• The company adopts an entirely different approach with a hope of exploiting a bigger market.
• The marketing costs this year are three times that of previous years.
• Bausch and Lomb has also collaborated with International Association of Contact Lens Educators and the National Institute of Sales to impart skills to optometrists.
• The optometrist training program is called Mastermind.
• The Bausch and Lomb company also encourages major retailers to up the sales of disposable contact lenses.
• Consumers who use high-end contact lenses are unlikely to shift to a cheaper brand or variety.
• A market survey in India has revealed that only 5% of prescription users wear contact lenses.
• For the rest of Asia, the percentage stands at 25-30% of all prescription holders.
• In India, Bausch and Lomb holds about 70% of the contact lenses market.